Promoting sustainable tourism in Nouvelle Aquitaine

The project

We travelled by train from the UK to the region to spend five days experiencing a range of activities (including sampling new accommodation, e-biking and wine tasting in Saint-Émilion and cycling along a stretch of the Flow Vélo - a new 400km cycle route) to test whether they are suitable for the UK market and report back to the client on their feasibility.

The results

We produced a 5,000-word illustrated guide to Nouvelle-Aquitaine, including written features and a video about the trip that were published on greentraveller.co.uk and in the Green Traveller magazine.

We also delivered a range of assets to the client (with rights usage commercial and editorial worldwide) to share with their local partners, including 25 high-quality photographs of landscape and local experiences as well the 3-minute video. The client has also used our post-trip feasibility report to feed into its five year marketing plan targeting the UK market.