Supporting low carbon, family-run businesses in West Sweden

The project

Green Traveller’s Richard Hammond and the award-winning travel writer Sarah Baxter travelled on two trips to West Sweden, the first was in the summer of 2023 to the five Climate Smart businesses interview the owners and write and film about their experiences, and the second was in the summer of 2025 to visit the Bohuslän coast to produce short video clips interviewing the ‘people behind the products’ of a range of travel businesses.

The results

We produced a 5,000-word illustrated guide to Climate Smart Holidays in West Sweden, including 2 x 3-minute videos and multiple photos and clips that were shared on both Green Traveller and West Sweden’s Instagram channels.

The clips on Instagram have been watching by over 500k. Sarah Baxter wrote a 1,200-word feature on Exploring the Bohuslän coast on greentraveler.co.uk as well as a 1,000-word feature about the trip in the Guardian newspaper, in print and online.

We also delivered a range of assets to the client (with rights usage commercial and editorial worldwide) to share with their local partners, which have been used by a range of their partners – both in West Sweden and by international tour operators (such as Discover the World) to promote the region.