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Greentraveller's Guide to Somerset and Exmoor

Posted by Richard Hammond at 10:00 on Tuesday 13 January 2015

As part of our ongoing celebration of inspiring places to visit in the UK, we have produced a Greentraveller's Guide to Somerset and Exmoor showcasing a range of tourism businesses that support sustainable rural tourism experiences.

The guide includes 30 different ideas to encourage breaks in Somerset and Exmoor, from staying in unique accommodation and observing starling murmurations on the Somerset Levels to indulging in gourmet local food, walking in a poet's footsteps and experiencing Exmoor’s International Dark Sky Reserve. In doing so, we identified over 100 local businesses that offer products and services that support these iconic experiences; including accommodation providers, guided tours, food and drink providers, transport services, etc.

>> Greentraveller's Guide to Somerset & Exmoor

In addition, we have produced a printed supplement to highlight the range of sustainable rural tourism experiences for visitors to the region. The publication is distributed with January’s issue of BBC Countryfile Magazine as well as through other channels, and is supported by a new web video. Exmoor National Park Authority, Somerset County Council, Sedgemoor District Council and West Somerset Council secured funding to commission us to produce the publication, drawing on our team of professional travel writers and designers to showcase the whole of Exmoor and Somerset as a world class, innovative visitor destination to a national audience.

Both the experiences and supporting businesses are also being promoted online via the new Visit Exmoor website, Visit Somerset’s website, and social media. We have also produced a supporting video to promote further the range of experiences in the region.

The author of the supplement, Greentraveller’s Paul Bloomfield, said: “Somerset and Exmoor is a land of castles and cliff tops, of charming hamlets and wild moors, of clean air and burbling brooks, of starling murmurations and stags roaring. It’s where farms produce fabulously fresh food – and restaurants and pubs dish it up. In short, this is the English countryside par excellence – and the perfect destination for a great escape, whether it’s for a day ambling one of the well-marked footpaths or a week exploring the byways and villages.

“This guide brings together over 100 business that support a range of inspiring experiences across the region, promising a treat for everyone, whether your interests are astronomy or gastronomy, activities or festivities.”

Cllr David Hall, Somerset County Council’s Cabinet Member for Business, Inward Investment and Policy, said: “I am delighted to support this publication which should really help to highlight everything that Somerset has to offer at this crucial time of year, when so many potential visitors are planning ahead for their breaks. We are also working closely with Visit Somerset to encourage more hits on the Visit Somerset website which gives residents and visitors great ideas for day trips.”

Dan James, Sustainable Economy Manager at Exmoor National Park Authority, said: “We’re excited to have worked with Greentraveller on this new campaign which brings together some of the great experiences on offer. Exmoor is such a diverse area we’re confident there really is something for everyone. Each experience is supported by some great local businesses who are keen to help you make the most of any visit to the area.”

The supplement publication was jointly commissioned from Bath-based Greentraveller Limited by West Somerset Council, Exmoor National Park Authority, Sedgemoor District Council and Somerset County Council as part of the COOL tourism project to grow and promote sustainable rural tourism. The COOL tourism project was selected in the context of the Interreg IVA France (Channel) – England European cross-border co-operation programme, co-financed by the ERDF.

>> Greentraveller's Guide to Somerset & Exmoor

Article by Richard Hammond.

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