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Going solo: more people holidaying alone

Posted by Richard Hammond at 06:53 on Tuesday 09 October 2018

More people are holidaying alone, according to an industry report published today.

The Association of British Travel Agents (ABTA) latest 'Holiday Habits' report found that the number of people taking solo holidays is up three-fold since 2011.

The trend for solo holidays has been growing in recent years with more than one in six people (15%) choosing to go on holiday by themselves in the past 12 months, up from 12% in 2017 and almost three times as many as those in 2011 (6%).

The growth in popularity of solo travel is most noticeable among the 35-44 year olds, with an increase of 11% from last year (from 5% to 16%).

The North West has seen the biggest increase, with 18% travelling solo in the past 12 months – double the number in 2017 (9%).

According to ABTA, the surge in solo travel has been attributed to a number of factors. As well as people wanting some ‘me time’, the increasingly widespread availability of Wi-Fi in destinations and use of smartphones and travel apps makes navigating the world alone less daunting. As well as making the logistics of travelling easier, people are now able to keep in touch with friends and family back home, sharing holiday experiences via social media.

Mark Tanzer, ABTA Chief Executive said: “There has been significant growth in the number of people travelling by themselves over the last few years – with the majority choosing to holiday solo so that they can do what they want.

“Going on holiday by yourself means you don’t have to compromise on your choice of destination, your itinerary or the activities you take part in. Whether they’re single or just want some ’me time’, people now have an incredible choice of holidays and destinations to choose from and it has become so much easier to explore the world.”

ABTA's Holiday Habits report was published today at its annual conference in Seville, Spain. The ABTA Consumer Trends survey generated responses from a nationally representative sample of 2,001 consumers using an online research methodology and related to holiday booking habits in the 12 months to August 2018. Fieldwork was conducted between the end of July and beginning of August 2018.

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