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New peer-to-peer bike sharing scheme launches

Posted by Richard Hammond at 03:47 on Tuesday 26 April 2016

A new peer-to-peer bike-sharing company has today launched in Oxford, offering visitors the chance to borrow bikes from local residents and receive insider tips on how to see the city.

Cycle Land offers over 70 bikes across Oxford. Photo: PRCycle Land offers over 70 bikes across Oxford. Photo: PROffering over 70 bikes across Oxford, users will be able to sign in online from their smartphone or laptop, find a bike they wish to borrow and book it directly with the owner.

The cost of borrowing the bikes is from £1 per day.

Bikes are accessed via innovative new technology, Noke locks, a keyless sharable smartphone lock, which enables users to access bikes direct from their smartphone.

Bikes are located across the city, including at the major train and bus stations, as well as in Oxford city centre, following partnerships with Chiltern Railways, Oxford City Council, Oxford University Estates, and Lady Margaret Hall college.

Founder and CEO of Cycle.Land Agne Milukaite. Photo: PRFounder and CEO of Cycle.Land Agne Milukaite. Photo: PRFounded by Agne Milukaite, a former Oxford University student (above), the company aims "to build an open community of cyclists who borrow bikes, help with repairs and share tips".

Agne Milukaite said: “We wish to connect people who need a bike with people who have an available bike.

"Our aim is to revolutionise how people think about transport. By placing every available bike on a map, anyone with a smartphone can see how easy and inexpensive it is to access one at the click of the button. Cycling is fast, healthy, exciting, and it’s one of the most authentic and sustainable ways to explore a city.

“We’re delighted with the growing interest from visitors, and the huge number of people signing up to offer their bikes in Oxford. So many bikes are left in the garage at home or locked outside the office at work, when they could be enjoyed, and make their owners some money. We’ve been using the sharing economy to be a bit more creative and to tap into this resource, so we can open up cycling to everyone.

The scheme is being launched in Oxford, with plans to expand across the whole of the UK later this year.

>> For more information, see: Cycle.land

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