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East Wales goes green

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Posted by Richard Hammond at 11:07 on Tuesday 06 October 2009

The Green Tourism Business Scheme - the certification scheme that assesses and advises tourism businesses on their green credentials - was launched yesterday in the Brecon Beacons National Park, East Wales.

Officially launched by greentraveller's founder Richard Hammond, the new scheme will provide specialist local business advisors to recruit around 50 businesses interested in becoming more sustainable and then to help them go green. The aim of the project is to "offer important opportunities for businesses to achieve cost-savings, differentiation and a marketing edge over less sustainable competitors".

 

The launch was attended by Julian Atkins, the National Park Authority’s new Head of Countryside, Andrea Nicholas from the Green Tourism Business Scheme, Mrs Punch Maughan from Brecon Beacons Tourism, and Councillor David Price of Powys County Council together with 60 other partnership members and tourism business representatives across Wales...

 

Jane Davidson, Minister for Environment, Sustainability and Housing, commented:  "I am very pleased that the Brecon Beacons National Park Authority and Glasu are promoting the concept of sustainable tourism.  It is essential that Wales finds new ways of developing its economy in a way that protects and enhances its environment.  I am sure that this new certification scheme as well as the Glasu and COLLABOR8 programmes as a whole will do just that.

"Tourism has to meet the challenge of sustainability.  Programmes like the Green Tourism Business Scheme will help us demonstrate just how green Wales is and attract more and better custom to our tourism industry.  Particularly in rural Wales the environment is increasingly what visitors come to experience and what therefore drives the local economy. I would encourage all local businesses to consider becoming involved."

 

Chief Executive for Brecon Beacons National Park Authority, John Cook said:  "The launch of this scheme is an important milestone in the implementation of our COLLABOR8 project.  The National Park Authority has been actively been supporting sustainable tourism since 2002.  COLLABOR8 takes us to a new level and we very much look forward to working with GTBS and Glasu to make a major success of the scheme in the Brecon Beacons area and beyond".

 

For more information about the Green Tourism Business Scheme see green-business.co.uk. For more information on the Brecon Beacons, see breconbeacons.org.

 

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