Bohemian 14-room country hotel in the market town of Swaffham. It's a Grade II-listed Queen Anne villa with canopied four-poster beds, open fires, stripped wooden floorboards and an award-winning restaurant serving mostly seasonal, organic food.

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Rooms: 14: 7 doubles/twin, 5 suites, 2 self catering eco lodges
Price:

Per night for 2 adults sharing doubles from £133

Meals: Breakfast is included, lunch & dinner a la carte
Open: Year round except Christmas
Address: Strattons Hotel, 4 Ash Close, Swaffham, Norfolk, PE37 7NH
Tel: +44 (0) 1760 723845
 
reviewed by greentraveller

Why we've chosen Strattons Hotel

Strattons is an independent family run hotel secluded in the historic Market town of Swaffham, offering guests ‘luxury without sacrifice to the environment’.

Strattons has developed from a run down, private, listed building into a quality award winning boutique hotel with a reputation for strong environmental ethics. It now boasts 14 sumptuous bedrooms, half of which are suites, a café deli open all day, every day, a 40 cover restaurant that continually wins awards for wine, food and its local sourcing ethos, serving organic and locally sourced produce in an innovative and exciting modern English style. Art, design, luxury and comfort feature strongly throughout the hotel. Individual, sumptuous, eclectic, hip and funky bedrooms; cool contemporary style with originality.

It has employed an Environmental Management System since it first opened its doors and was the first hotel in the UK to win the prestigious Queen’s Award for ‘Outstanding Environmental Performance’ in 2000. It worked as one of thirteen project members in 1997 with the University of Hertfordshire and Envirowise on a pioneering project; ‘Waste minimisation in the food and drink industry in East Anglia’. Strattons has always sang the benefits of using local produce appreciating that financially investing in an area recognised within Europe as suffering from economic and social decline was a way it could help revive the local rural economy badly affected by the decline in agriculture. Professor Anne Smith from the University of Hertfordshire described the owners as, “Trailblazers, ahead of their time”.

Swaffham is situated in the Brecks, a unique and beautiful landscape stretching across Suffolk and Norfolk, ideal to enjoy healthy walking, jogging, cycling and horse riding on the ancient track ways and peaceful forest trails. The nationally recognised bird reserves within the tranquil and breathtaking North Norfolk coastline is only a short drive away, and Norwich a diverse and sophisticated city with Norman Castle, 12th century cathedral and fabulous shopping.

Reviewed by Richard Hammond.

"The surprising thing about Strattons is that it's not your usual socks-and-sandals green bolthole. It's a 14-room country hotel in a Grade II-listed Queen Anne villa with canopied four-poster beds, open fires, stripped wooden floorboards and free-standing baths."

Read Richard's review of Strattons Hotel and Restaurant, which was published in the Guardian newspaper.

 

Why is this a greener holiday?

To truly minimise the environmental impact, guests are encouraged to arrive by public transport: the nearest train stations are Downham Market and King’s Lynn stations which can be reached from London Kings Cross and both are approximately 15 to 20 minutes from Swaffham by taxi. Alternatively, to travel by bus King’s Lynn, there is an hourly bus service called the X-1 (First Travel) that travels from Peterborough, via Kings Lynn, Swaffham and Dereham (to Norwich), which stops outside the hotel. There is also a National Express service from London Victoria to Swaffham Direct. The owners actively encourage guests to arrive by public transport and those who do receive a 10% discount. Onsite the owners have taken a number of green measures to reduce the environmental impact of their tourism business, earning themselves Gold status from the GTBS and the Queen’s Award for Outstanding Environmental Performance.  

Top eco features at Strattons Hotel

 
  • Promotes regional & ethical food in restaurant

  • Guests arriving by public transport receive a 10% discount

  • Highlights local artists & craftsmen

  • First UK hotel to win Queen’s Award for ‘Outstanding Environmental Performance’

  • Awarded Gold in the Green Tourism Business Scheme

 

Location

Strattons Hotel, Swaffham, Norfolk, England
Nearest train station: Downham Market or Kings Lynn

Directions from station:
BY TRAIN: Downham Market and King’s Lynn stations are along the same line from London Kings Cross, and are approximately 15 to 20 minutes from Swaffham by car. BY BUS: Should you travel to King’s Lynn, there is an hourly bus service called the X-1 (First Travel) that travels from Peterborough, via Kings Lynn, Swaffham and Dereham (to Norwich), which drops you off outside the hotel. There is also a National Express service from London Victoria to Swaffham Direct.

Plan your journey by train

Buy rail tickets online and then collect them at any main station.
Bookings usually open 10-12 weeks before your date of travel.

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