Information for accommodation owners
“The first place to look for green holidays”
The Sunday Times
Greentraveller is a trusted guide to genuinely environmentally minded holidays, described by the Sunday Times as "the first place to look for green holidays". Below is information about the website, our listings rates, examples of some of the wonderful press coverage we have received, and how to apply for your accommodation to be listed.
Site statistics: Latest figures: greentraveller currently receives 40,000-45,000 unique visitors a month. In 2010, total visitor numbers to greentraveller grew 300% compared with 2009 (source google analytics) and visitors to the site are already up 65% in 2011 (as at 8 Febuary 2011).
80% of visitors to greentraveller are from search engines, 10% from referring sites (such as guardian.co.uk, timesonline, our facebook and twitter pages) and 10% from Direct Traffic.
Greentraveller's users are generally ABC1s, who are looking to stay in original/family-run/quirky/green accommodation in the UK, Ireland and continental Europe. Greentraveller also receives a significant number of users from the following countries: France, Italy, Sweden, Belgium, Ireland, Holland and Germany.
Sample accommodation entry
Site statistics
Most read feature: Treehouses in Europe: 73,000 reads, as at 21 February 2011. Greentraveller sent 268 visitors to the most popular accommodation in the latest month: 18 December 2010 - 18 January 2011 (source google analytics) and on average send about 15-30 visitors to the website of each accommodation featured on the site each month.
Testimonials:
"We're happy to be represented by greentraveller as we know their site is based on genuine principles of sustainability. So often these days the term 'green' gets bandied about, being nothing more substantial than a marketing tool, but we're happy that the greentraveller guys only choose places that are appropriate for the site... we are also impressed by the attention to detail in the properties that they've reviewed - a rare thing and one of the advantages of the site being run by professional journalists. Moreover, our listings on greentraveller have not only generated interest via click through links, but conversion to sales as well”
Greg Stevenson, Under the Thatch, winner of the Guardian Ethical Travel Award 2009
"At a time when providers of ecotourism facilities are being deluged with offers of marketing opportunities, it has been reassuring to be associated with a site which projects genuinely green credentials. Being with Greentraveller has significantly enhanced enquiries to our site and brought in increased bookings, particularly from clients with a real commitment to sustainability."
David Job, Yarde Orchard Bunkhouse, Devon
"We feel that greentraveller just gets what we do, and reaches the audiences that will get what we do too. This is not only thanks to the expert team of leading travel writers, but also the personal relationship they encourage, enabling us to communicate our needs on a regular basis.”
Aileen Concannon, co-founder Delphi Mountain Resort, Ireland
Search engine visibility
Greentraveller has excellent visibility on search engines because it contains unique, professionally written content and also because it is linked from over 140 websites including many high profile resources, such as the BBC, the Guardian, the Independent, The Times, the Daily Telegraph, the Daily Mail, Conde Nast Traveller, as well as highly respected green-minded magazines such as The Ecologist, Resurgence and Green Futures.
Keyword search engine optimisation
GreenTraveller has a google rating of 5. Key in most search terms related to environmentally minded travel, such as 'eco breaks', 'green holidays' and 'green travel', 'green accommodation', 'green hotel', and you should find that greentraveller is usually listed in the first tranche of results.
Trusted Brand
Here's a snapshot of some of the wonderful press coverage we've had over the last 5 years:
18 February 2011: greentraveller’s chief executive and founder Richard Hammond is featured as an ‘Eco Hero’ on the influential green communications website Greenhouse.
10 February 2011: National Geographic Traveller magazine features greentraveller as a “pioneering website”. The full description is as follows: “Pioneering website www.greentraveller.co.uk now lists more than 200 eco-minded places to stay across 27 countries, from Scotland to Slovenia. And there’s nothing ‘hair-shirty’ about these handpicked places, from luxury yurts in France to beautiful fincas in Spain, plus novel holidays like dolphin conservation in Greece and Alpine multi-activity breaks for families.”
18 January 2011: greentraveller's founder Richard Hammond and co-editor Catherine Mack present 'Tourism and the Green Agenda' at the Northern Ireland Tourist Board Masterclass, Newcastle, Northern Ireland
13 January 2011: greentraveller's founder Richard Hammond launches Visit Scotland's Sustainable Tourism Project at Stirling Castle, Scotland
22 November 2010: greentraveller's founder Richard Hammond runs a Green Travel Clinic on the website of the Guardian newspaper
25 October 2010: greentraveller is short-listed for the British Travel Press Travel Editors' Green Award
11 September 2010: greentraveller is featured as Site of the Week in the Irish Independent newspaper
5 September 2010: greentraveller is the featured Site of the Week in the Independent on Sunday newspaper
1 September 2010: greentraveller’s ferry guide for foot passengers is featured in TravelMole (’New Green Guide to Ferry Crossing‘), E-tid (’Go greener: take ferries by foot’), Parenting Without Tears (’Ferry services for foot passengers‘), and PATA (’Ferried away with green travel‘),
31 August 2010: greentraveller launches online ferry guide for foot passengers in collaboration with the Passenger Shipping Association
9 July 2010: Sunday Times journalist and SEO expert Mark Hodson tweets: “I am increasingly impressed with Richard’s website: www.greentraveller.co.uk. Sets high standards.”
25 May 2010: Greentraveller’s Richard Hammond writes about ‘Ecotourism Breaks‘ in BBC Countryfile
19 May 2010: Greentraveller’s rail planner mentioned by Tom Hall (Lonely Planet) in Guardian’s Live travel Q&A today.
15 May 2010: Greentraveller’s Richard Hammond writes about Responsible Whale-watching Holidays in Geographical – the magazine of the Royal Geographic Society.
10 May 2010: Greentraveller’s Richard Hammond profiles swimming holidays in National Geographic GREEN magazine supplement
20 April 2010: Greentraveller’s Richard Hammond is interviewed on BBC Radio Wales on the consequences for alternative transport in the wake of the ash fall out.
16 March 2010: Greentraveller’s Richard Hammond quoted in this Times article on sustainability in the hotel industry: The Business of going green
7 March 2010: Greentraveller’s Catherine Mack profiles Eco Breaks in the UK in Geographical -the magazine of the Royal Geographic Society.
Feb 2010: greentraveller's Green Travel List is published in association with the Guardian and Forum for the Future
Feb 2010: greentraveller profiled as Mail Online's Website of the Week
Feb 2010: Guardian features the re-launch of greentraveller: "Award-winning green travel forum and blog, has relaunched with new trip-planning and booking tools"
Dec 2009: greentraveller given 4/5 stars by Conde Nast Traveller, which describes the site as “quirky and personal, with a really genuine feel to it”
Nov 2009: Winner of the British Travel Press Awards: Travel Editors’ Green Award 2009
Oct 2009: greentraveller listed in the Telegraph’s list of ‘Best Travel Websites’.
March 2009: Timesonline described greentraveller as: "The leading British website for eco travel - great for news, green travel tips and inspiration for a low-impact holiday.”
Oct 2007: The Sunday Times names greentraveller as one of ‘Five Best of the Net’ (alongside Mr and Mrs Smith, Lonely Planet and Timeout): “Greentraveller.co.uk: a site we should all be using more often. The journalist Richard Hammond’s web pages are the first place to look for green holidays and for discussions on environmental issues.
Nov 2006: Guardian's Site of the Week.
For a comprehensive review of all of our press coverage, see: Press Coverage.
Hotel Reviews by leading travel writers
Richard Hammond, Founder: Richard is the travel editor of National Geographic’s Green magazine, the co-author of ‘Clean Breaks – 500 new ways to see the world’ (published by Rough Guides, August 2009), and from 2004-2008 he was the Guardian’s eco travel correspondent. Richard has written articles on green travel for BBC Wildlife, BBC Countryfile, Community Care, The Ecologist, Eve Magazine, Geographical, Green Futures, Guardian Unlimited, Harper’s Bizarre, ivillage.co.uk, Livewire, Marie Claire, New Consumer, The Observer, Resurgence, SmartPlanet, Sunday Times Travel magazine, The Times, Timesonline and Wanderlust. Richard was the editor of greenhotelier magazine and the Contributing Editor to the Travel Channel’s six part TV series How to Holiday Greener.
Catherine Mack, Co-editor: Catherine has written for The Guardian, The Observer, The Independent and The Daily Telegraph, and has a regular column, Ethical Traveller (in the travel section ‘Go’), in The Irish Times. She has an Msc in Responsible Tourism Management and has produced several responsible tourism handbooks for The Irish Tourist Board, Failte Ireland, and Visit England in 2009. She is the author of Ecoescape: Ireland, published 2008.
Paul Miles, Contributor: Paul has been writing about green travel for over a decade. He is a regularly contributor to a variety of publications, predominantly the Financial Times, Conde Nast Traveller and The Ecologist. Paul lived for five years on the Solomon Islands in the South Pacific where he worked on community ecotourism with WWF and other NGOs. He now lives on a narrow boat in the Midlands.
Anna Shepard, Contributor: Anna is a well-known writer on green living, responsible travel and the environment, contributing to many national newspapers and magazines, including The Times, The Guardian, The Telegraph, Prospect magazine, Red magazine, Elle magazine and The Ecologist. She wrote the Eco Worrier column for the Saturday Times for four years and was a judge for The Times’ Green Spaces Awards. Her book, How Green Are My Wellies, published by Transworld in 2008, argues that you can make your life greener without compromising on having fun. It was shortlisted for a Clarion Award. She also appears on radio and TV, including BBC News 24, Countryfile, Radio 5 Live and BBC Radio Wales.
Twitter
greentraveller has over 3,000 followers and is included on over 250 Twitter Lists.
Facebook
greentraveller’s page has over 930 fans.
Rates for an accommodation listing
Standard listing: £85 (€95) a year
Includes basic details about your property, such as price, types of rooms, your contact details for reservations and your website address. You can also publish up to four pictures.
Example: www.greentraveller.co.uk/content/milden-hall-and-tudor-barn-suffolk-england
Enhanced listing: £150 (€175) a year
Includes all the details above plus you are able to post your own description of your property (up to 500 words).
Example: www.greentraveller.co.uk/content/higher-lank-farm-cornwall-uk-0
Reviewed listing: £250 (€295) a year
Includes all the details above plus your listing will contain a review written by greentraveller based on a visit by one of our travel writers (nb. we would not require an overnight stay). Your full listing will then include the top level branding: Reviewed by greentraveller.
Example: www.greentraveller.co.uk/content/gregans-castle-hotel-burren-ireland
Apply now, online
You can apply today online, please go to:
www.greentraveller.co.uk/content/application-accommodation-listing-greentraveller
Alternatively please contact us by email (sales AT greentraveller.co.uk) or do give us a ring, we will be delighted to discuss your listing requirements, tel: +44 (0)207 5617 480.
Greentraveller Limited (company number 6997760)
Durham Road Resource Centre, 86 Durham Road, Islington, London, N7 7DT
Twitter: @greentraveller
Facebook: greentraveller
