Greentraveller Videos of Green Tourism Businesses
Greentraveller has teamed up with Powys County Council to produce a series of videos featuring green tourism businesses.
The videos provide guests with an insight into the nature of these sustainable tourism businesses, so that they can gain a good understanding of what it would be like to visit them.
Each of the 26 short-form, high definition videos includes an interview with the owners so that they can tell their stories of how they came to run their businesses, their efforts to reduce their impact on the environment, enhance biodiversity, and support their local economy.
Watch an example of one of the videos:
> Watch all of the 26 videos of green tourism businesses.
All of the businesses featured in the videos have been graded by the Green Tourism Business Scheme, the national scheme that is independently validated by the International Centre for Responsible Tourism.
Laura Thomas, Tourism Support Officer North, Powys County Council Tourism Services, says:
“We are thrilled with the work Greentraveller have done so far for us. The videos are fantastic; each illustrates various reasons why visitors come to Mid Wales. Sustainable Tourism Powys wanted to give green tourism businesses in Powys the opportunity to showcase all the good work they are doing in becoming a GTBS member and what visitors can expect when they come to stay.''
Richard Hammond, Chief Executive of Greentraveller Limited, says:
“New technologies have allowed short-form high definition videos like these to be produced in a cost-effective manner, and we’re delighted to be able to produce these videos for the benefit of local businesses in Powys.
“One of the stand out features of the videos are the interviews with the owners; hearing their stories of how they came to run their businesses, their connection with their local community, and their obvious pride in their beautiful local landscape in the heart of Wales.
“We hope our ongoing promotion of the videos will help stimulate an increase in bookings to these dedicated, inspirational businesses.”
This project was part funded through the Rural Development Plan for Wales 2007-2013, which is financed by the European Union and the Welsh Government.
By Richard Hammond.
The power of using video to promote green tourism businesses: