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Eurostar launches new frequent traveller loyalty programme

Posted by Richard Hammond at 09:13 on Monday 12 April 2010

Eurostar has introduced a new leisure loyalty programme for non-business travellers.

'Eurostar Plus' provides cash back to passengers who travel on leisure tickets. Previously Eurostar offered only the 'Eurostar Frequent Traveller programme', which was aimed at business travellers.

Eurostar's Aude Criqui told greentraveller this morning that the new scheme allows account holders to share their membership card number with friends and families, so that you can accumulate points together.

Here's how it works:

  • Register for the new service on Eurostar's website, eurostar.com
  • Collect 1 point for every £1 you spend when booking Eurostar travel online on Eurostar's website, eurostar.com. NB. Don't forget to log in before you book tickets, as points can't be claimed after you've booked
  • You can then keep track of your points on your personalised member's page
  • When you've earned 300 points you'll automatically receive a £20 e-voucher which can be used to book future Eurostar travel on eurostar.com
  • Each voucher is valid for a year and can be accumulated, so you could collect enough e-vouchers to get a free ticket
  • You can get your e-voucher more quickly by sharing points with your friends and family.
“Whilst there is still uncertainty about the economic outlook, we have seen a big increase in leisure travel over the last three months, not just from the continent but from overseas markets,” said Nicolas Petrovic.  “We are also seeing growing evidence of travellers wanting to switch from plane to high-speed train for longer, connecting journeys. Ensuring that our customers can enjoy seamless connections to other destinations on the continent is a key priority and we are committed to making that experience easy and efficient.”

Commenting on the scheme, Nicolas Petrovic, who recently took over as CEO of Eurostar, said: “Whilst there is still uncertainty about the economic outlook, we have seen a big increase in leisure travel over the last three months, not just from the continent but from overseas markets.

 “We are also seeing growing evidence of travellers wanting to switch from plane to high-speed train for longer, connecting journeys. Ensuring that our customers can enjoy seamless connections to other destinations on the continent is a key priority and we are committed to making that experience easy and efficient.”

For more information on the new Eurostar frequent traveller scheme, click on the 'Loyalty Programmes' tab on Eurostar's home page.

See greentraveller's detailed guide to over 80 train journeys into Europe: Plan your journey and over 250 holidays that can be reached by train: Holidays by train.

See also: Breaking News: Monday 12 April 2010: Eurostar trials connecting service to Provence.

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